In this project, I had the privilege of collaborating with a cutting-edge fashion brand based in Berlin, renowned for its unique concept gallery supporting independent designers and artists. My employer entrusted me with managing three social accounts: Studio183_Berlin, the primary platform; S183_Apparel, the brand's exclusive apparel line; and 500kg Co2, an innovative AI app transforming preloved items into upcycled masterpieces.

Studio 183's primary objective was to enhance customer engagement on the online store, recognizing the potential of the digital realm while understanding that a significant portion of their transactions occurred in-store. Additionally, on social media platforms such as Instagram, Pinterest, and TikTok, the aim was to expand the accounts while ensuring the content paid homage to the designer's products and the unique vision behind each item.

In this multifaceted role, I managed and curated User-Generated Content (UGC) across Instagram, Pinterest, and TikTok, showcasing the brand's diverse offerings. My responsibilities included creating compelling styling posts, product photography, graphic design, and editing to captivate the audience's attention. On the digital marketing front, I oversaw the Shopify account, meticulously capturing product stock photos and organizing them into collections. From these collections, I curated weekly newsletters, adding a personalized touch to each communication. The FNRM collection, a testament to this process, is featured in my portfolio.

Throughout the project, I strived to strike a delicate balance between growing the online store's customer engagement and preserving the essence of the designers' one-of-a-kind creations. This involved a harmonious blend of visually appealing content, strategic digital marketing, and a deep respect for the artists' visions.