BOOZIE FROOZIE’S

In my role as a CMO for Froozies, I played a crucial part in shaping strategic initiatives for this innovative start-up, which remained in the concept phase. My responsibilities included defining the target market, devising a compelling social media strategy, crafting a distinctive branding identity, and developing a five-year outreach plan for our pioneering alcoholic popsicle concept.

Despite being in the nascent stages, I engaged in extensive market research to pinpoint our ideal customer base, enabling us to tailor our marketing efforts effectively. In crafting our social media strategy, I employed a mix of captivating content, interactive campaigns, and visually appealing imagery to capture the attention of our audience, creating anticipation around Froozies' unique offerings. Simultaneously, I focused on building a robust brand identity that resonated with our target demographic, establishing Froozies as a memorable and promising presence in the market.

The development of a comprehensive five-year outreach plan involved careful long-term planning, encompassing expansion strategies, collaborative opportunities, and innovative marketing initiatives, all geared towards positioning Froozies as a trailblazer in the evolving alcoholic popsicle industry.

This role demanded a blend of creativity, strategic foresight, and entrepreneurial spirit. Despite Froozies being in the concept phase, I contributed significantly to defining the brand's identity and creating buzz around their innovative concept. This experience not only refined my marketing skills but also nurtured my ability to adapt and innovate in a dynamic start-up environment, laying a strong foundation for my future endeavors in the ever-changing business landscape.